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Charity auction features Ken Danby's 'At The Crease' hand-painted on goalie mask

Cultural icon is joined by Patrick Roy and other Canadian hockey heroes for unique auction

Toronto (November 10, 2006) – The art of painting goalie masks has a new benchmark.
Canadian artist Ken Danby has ingeniously interpreted his famous goalie painting 'At The Crease' in three dimensions, hand-painting his famous hockey image on a new type of canvas: a goalie mask. Now hockey, art and memorabilia collectors around the world have a chance to own this original, one-of-a-kind masterpiece which is destined, like the 1972 painting, to become a symbol of our hockey heritage.

The Source For Sports One-of-a-Kind Mask Auction, at www.nhl.com/ was launched today at Toronto's Hockey Hall of Fame. The auction runs from November 10 – 24, 2006.

Also up for bidding are original, hand-painted or air-brushed masks signed by 2006 Hockey
Hall of Fame inductee Patrick Roy, the 2006 Team Canada World Junior Hockey Champions, the 2006 Olympic Women's Hockey Gold Medalists and the 2006 Paralympics Sledge Hockey Gold Medallists. Proceeds go to Shoot For A Cure, a campaign of the Canadian and American Spinal Research Organizations, which fund research to prevent and cure spinal cord injuries. Source For Sports®, one of Canada's largest sporting goods retailers, has raised more than $500,000 for its National Charity Shoot For A Cure since their partnership began in 2003.

"We're very fortunate to have Ken Danby's support, as well as the support of our other artists. I actually have Ken’s print 'At The Crease' and to see it painted on a goalie mask is truly amazing. It is an original work of art that will draw the attention of both hockey memorabilia and art collectors. Ken loves hockey and was thrilled to offer his time and talents in support of our cause," says Paul La Vigne, Marketing Manger for Source For Sports®. “We are also very grateful to Susie Matthias for painting a mask again this year as well as Mark Hart, Vince Goodeve and VooDoo Airbrushing who have painted their first masks for the One Of A Kind Mask Auction.”

The November auction is part of Shoot For A Cure Month at Source For Sports® that also includes a Skate Sharpening Day at some 145 retail locations, that will see proceeds from all skates sharpened donated to Shoot For A Cure. Integral partners to the success of the auction include Itech Hockey, who donated the masks, and the Hockey Hall Of Fame, where the masks will be on display until November 2007, Phil Pritchard, the Hall's curator says the celebrity masks will complement the existing collection, which includes masks worn by some of the game's greatest goalies.

"Source For Sports® is our largest partner," says Barry Munro, chairman of Shoot For A Cure. "It's a perfect fit for us to tie into their strong affiliation with the hockey community across Canada." The Source For Sports One Of A Kind Mask Auction has proved popular with sport and memorabilia collectors. The 2004 inaugural auction gave rise to the most expensive goalie mask in history, after an online gambling site paid $16,000 USD for a hand-painted mask by Hockey Night in Canada's Don Cherry.

Shoot For A Cure and Source For Sports® invite the hockey lover, art lovers and all Canadians to take part in the third annual Source For Sports One Of A Kind Mask Auction: www.nhl.com

To see additional photos and the stories behind the masks, visit: www.sourceforsports.com/maskauction.

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For more information or to arrange interviews phone:
Conrad Galambos, (905) 632-8850 ext. 232, conrad@okd.com

Visit the Official Media Room for the Source For Sports One-of-a-kind Mask Auction at
www.sourceforsports.com/maskauction

Source for Sports® is a national buying organization with over 200 affiliated, independently-owned sporting goods stores across Canada. We are one of the largest retailers of sports equipment in Canada, with access to products from around the world. Our immense buying power, combined with unparalleled service and product knowledge, allows us to offer the finest selection, quality and value in the industry.

Shoot For A Cure is a hockey-focused campaign of the American and Canadian Spinal Research Organizations, which is directed at and led by the hockey community. The goals of the campaign are spinal cord injury awareness, prevention, research and cure. We seek to raise funds for spinal cord research, to promote prevention of hockey-related spinal cord injuries through the Play It Cool™ prevention program, and to raise awareness of spinal cord injuries in hockey.

Backgrounder

The Source For Sports® One-Of-A-Kind Goalie Mask Auction

November10, 2006 – Shoot For A Cure is a hockey-focused campaign that seeks to raise funds for spinal cord research, to raise awareness of spinal cord injuries in hockey and to promote prevention of hockey-related spinal cord injuries. It began as a specific campaign of the Canadian Spinal Research Organization (CSRO) in 2001 and is focused on and led by the hockey community. Currently approximately 300 NHL players lend their support to the campaign helping to create awareness, build prevention programs and help in the fundraising effort.

A new level of commitment for Shoot For A Cure began in 2003 with the introduction of a key corporate partnership with Source For Sports®. Comprised of more than 200 independent sporting goods retailers across the Canada, collectively Source For Sports® has raised over $500,000 towards research & prevention.

The Source For Sports One Of A Kind Mask Auction is a team effort led by Source For Sports® in partnership with Itech Hockey, the world's premier mask manufacturer, Canada's hockey shrine, the Hockey Hall Of Fame and the official website of the NHL, which is hosting the auction at: www.nhl.com. The auction runs from November 10-24, 2006.

The Source For Sports One Of A Kind Goalie Mask Auction features a 3-D interpretation of
‘At The Crease' by Ken Danby, which is the biggest selling art print in Canada, as well as original masks signed by 2006 Hockey Hall of Fame inductee Patrick Roy, the 2006 Team Canada World Junior Champions, the 2006 Olympic Women's Gold Medallists and the 2006 Paralympics Sledge Hockey Gold Medallists.

The masks will be on loan for display in the 'Collectors Corner' at the Hockey Hall Of Fame, with a plaque bearing the successful bidders name. It is a rare opportunity for collectors and sports fans to own a unique piece of memorabilia.

More in-depth information as well as photos and the stories behind each mask are available by visiting: www.sourceforsports.com/maskauction

More information on the organizations behind the auction can be found at:
www.sourceforsports.com; www.itech.com; www.hhof.com and www.shootforacure.org.

Spinal Cord Injury FACTS

Approximately 600,000 Canadian youth play minor hockey. Almost every week during the regular hockey season a player (amateur or professional) suffers a serious spinal injury. From 1982 – 1996, Canada reported 252 hockey related major spinal cord injuries, followed by Sweden with 54 and the United States with 36. Most of those injuries were sustained by players 16 to 20 years of age who were playing in supervised games, reinforcing the necessity
of targeting the minor hockey community with the message of skilled and respectful play.

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For more information or to arrange interviews phone, contact:
Conrad Galambos, (905) 632-8850 ext. 232
conrad@okd.com

Visit the Official Media Room for the Source For Sports One Of A Kind Mask Auction at: www.sourceforsports.com/maskauction